Saturday, April 24, 2010

The Web According to Google #85: Resistance is Futile

1) What Google products do you use on a regular basis? Why do you use them and what makes them better than a competing product?

I use a lot more Google products than I realized. Some of them must recently have been acquired by Google, as I didn't know they were part of the "family." I currently use Google Alerts; Google Books; Google Earth; Google Images; Google Maps; Google Web Search; Blogger (didn't know it was Google); Google Docs; Google Mail; YouTube (didn't know this was Google, either!); Google Mobile Search on my iPhone.

I use them because they are easy to use and fantastically helpful. They provide information and services most of us never even dreamed of when we were younger: reading books online; seeing aerial maps of Iceland; seeing who in my neighborhood has posted comments about my library on their site; getting directions (with maps) to almost anywhere from anywhere; watching home videos made by millions of people, etc.

Google Images is a perfect example. Earlier in my library career, I used to imagine how wonderful it would be to have a magic "picture finder" box for all the books in the library. You could enter into it what you needed an image of, and press a button. The book that would have the necessary image in it would BEEP in response, and you could go pick up the book and search for the image inside it. Google Images is even better than that dream. You don't even have to go pick up the book, and you get lots of sizes and poses and contexts from which to choose.

Frankly, because Google is FREE and has such a presence and such good marketing, I have never really searched for competing products. The only possibility might be Google Mail. I have had Yahoo accounts and Hotmail accounts that were quite helpful at the time. Being able to access the other Google products easily through my e-mail site is probably what has bought my loyalty to gmail. The integration of all these features is a big plus.

2) Check out Google Labs. Did you see any new products that you want to try?

Some of the items in the Lab look potentially useful:

Google News Timeline: Brings up selected events or topics in chronological order by dates specified. Can search for the news events of the past few days, or significant events on any particular date.

Google in Quotes: Finds quotes on specified topics from the particular celebrities that you choose. Would be useful for comparing the views of candidates on issues.

Google Squared: Creates a table of data on the topic you enter. I tried "Female Members of Congress" and "Herbal Remedies for Diabetes" and got a "square" (or a table) of items that would be useful as a potential starting point for an investigation.

Some of the items in the Lab have graduated to regular features of Google. For example, "Similar Images" has become Google Images.

3) Search or browse Google Books. Do they have the book or magazine you looked for?

Google Books provides access to what a recent SirsiDynix webinar called "Google's Hidden Libraries." This is truly amazing. According to information on the site, today you can search the full-text of over 7 million books.

Among other things, it includes the full-text of a large magazine archive, complete with cover art and all graphics. And you can do a search across all issues of all titles. A child doing a report on Texas Indians could type in the word "Karankawa" and get three pages of hits, many from Texas Monthly magazine.

Clicking on books under the category of "Literature" gives one the choice of 4,710 titles that can be viewed, at least partially. Of these, 1,115 are full-text public domain titles that can be read online. I found Hawthorn's "The Marble Faun" that I needed to read for a book club.

In some ways, Google Books appears to be capturing the best features of Library Thing. It lets you capture titles for your own "library," organize them into book shelves, rate books, and write reviews. You can share what you have in your library with friends or with the world. Probably the next time I check, Library Thing will have been acquired, as at least subsumed, by Google Books.

Did you find any gems?
Searching Google Books for "Nancy Agafitei" brings up listings for my doctoral thesis; a looseleaf family history that I wrote; issues of the ALA Directory; a quote I gave to a book called "The Accidental Library Manager;" places where my name appeared in several 1970's issue of the American Association of University Women's "Graduate Woman" magazine; and an acknowledgment of my assistance in a scientific article by a co-worker. While these are not "gems" in any sense of the word, they do indicate the massive power of this tool. It has a better memory than I do! If it can find me in these remote contexts, it can find almost anything!! There is no privacy any more...

How can this be used in the library?
Google Books is fun to introduce to people. Because it is currently hidden under the "More" link on the main Google page, lots of people are unaware of it. I'm sure that once some of the legal issues are resolved, a big marketing push will make Google Books a phenomenon.